Treat of the Week - How to Get "More" Out of your Ad Copy!!

You could bullet or indent your benefits in your
ad copy. Most people won't read the whole ad
copy, so make your product’s benefits stand out
and you won't lose the sales from all the skimmers.
You can also indent other things like your guarantee,
postscripts, testimonials, closing, etc.


You could change the size of your text in your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will stand out.
You could also use more space in between important
parts of your ad copy to make them stand out.


You could raise or lower the price in your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lessen your product's value. Either way, you need to
test which price will pull the most orders. Another
idea would be to use an odd number like $19.46
instead of $19.99, $19.95 or $19.97. It makes it
look like there is a specific reason you priced it like
that.


You could add proof of results in your ad copy.
You should include testimonials, endorsements and
factual statistics to prove your product's claims. You
should only publish statements that are believable
and have specific results. For example, here is a
good line from a testimonial, “I increased my sales
by 678%!"


You could add special offers in your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc. For example, you could say, "You'll get
5 bonuses when you order by Aug 24, 2002!"
Another example, "Buy one, get the second one
half price off.”


You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not under-
stand, define it or use an example to help them
understand it.


When you ask someone to sign up to receive a
freebie, don't ask for really personal information.
This is a fast way to lose a potential prospect. For
example, if you ask them for information they want
to keep personal, they might not want sign up.
Another example, if you ask for too much inform-
ation, they may not have the time or patience to fill
it all out.

What are you waiting for, Apply those techniques above
and start generate more money out of your Ad now!!

Have a Profitable day guys :)