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Saturday, May 3, 2008

Why Do You Do What You Do?

This topic is a favorite of mine. I'm about to share with you a very, very vital (yet overlooked) technique that never fails. That’s right. NEVER fails. I always stress this technique when I’m coaching new Home Business Owners and Entrepreneurs. Works like a charm.

So let’s dive in…

In today's society we often put a lot of emphasis on HOW things are done. Present a plan with all kinds of goals to the board of directors of any company and surely they will ask you how you suppose those goals will be met. Apply for a mortgage and you will be asked to show how you plan to pay it off. Give a professor the correct answer to a complex question and chances are you'll be asked how you arrived at your conclusion.

The HOW is often so predominant that the WHY is sometimes completely forgotten, as if the WHY is of less importance. Nothing could be further from the truth. WHY you want something is infinitely more important than HOW you think you're going to achieve it.

Did you get all that?

If you’re reading this post today, chances are you’re a Home Business Owner and Entrepreneur and there is a reason WHY? But do you know the reason WHY??

I hope you do…

But if you don’t (and most don’t), then it’s time you found out. If you’re not achieving the results you would like to be achieving in your Home Business enterprise, chances are very good that this is why (no pun intended).

Stay with me now. It’s gut check time…

To find out what you’re WHY is may just be as simple as identifying what it is that you want, right? Everybody knows what they want, right?

Wrong…

It's a bit more challenging than one would think. Ask an adult to write down everything they want on a list with a minimum of 10 items and you will find that for most it turns out to be quite difficult.

Stating that you want a certain amount of money, want to quit working or just want a bigger car than your neighbor can cause people to experience discomfort. After all, it may make them appear greedy or lazy and that's not generally considered positive. So they try to come up with something that's socially acceptable and in doing so, make what they want subject to the opinions of others. Not good.

And, here comes the interesting part…

Kids on the other hand have no problem here. They'll come up with 10 items and more in no time, listing things you didn't even know exist. They don't worry about what others may think of it, whether it makes them look greedy, lazy or whatever. All they know is that they want it. Fascinating when you think about.

You see, kids have not yet been brainwashed or conditioned into thinking that they can’t have certain things. They just assume they can have anything they want, right?

And so can you. You just may not realize it yet.

Here’s a very effective exercise for you that will really bring to light exactly what it is that you want in life so you can pin point your WHY.

Chances are you've never done this...

Figure out what it is that you DON’T want first and what you do want will become crystal clear. This is a technique called “clarity through contrast” and it basically states that when you observe what it is that you don’t want in life it then it delivers clarity which makes it clear what you do want.

Easy enough right? Now, the hard part…

Write it down now. Make a list of the things you DON’T want in life. It will only take you a few minutes and it’s actually a pretty fun exercise because when you actually come to terms with what you DON’T want it becomes clear what you DO want. The peace of mind you will experience by being clear is just, well…you’ll see.

After you’ve identified what it is you want, then you get to your all important WHY.

So why would you want all those things? Again, kids have the upper hand here. They'll be quick to point out why they want it all: mostly the fun they will have and the popularity it will give them. Ask an adult why they want something and you'll enjoy watching the expression on their face. You'll see them searching for an answer.

Why would you want to be rich? Why would you want to quit working to have your own business? What would you do if you no longer had to go to a job every day? You may decide you want a bigger house than anyone in your family before you ever had.

But what does that do for you? Would you sleep better? Would it make your life better? Would it make you happier? Whatever it is, it's critical that you know.

Exactly HOW you plan to achieve your success is far less important, especially early on. Too much focus on the HOW early in the process can have a devastating effect. It could paralyze you. I call it "analysis paralysis."

If your financial situation is so bad that you're actually below broke then achieving financial independence can seem so far fetched that reaching it appears impossible. You might sell yourself on the idea that it's so far out of reach that you couldn't possibly make it happen in this lifetime. As much as that may seem true at the time, it doesn't have to become your reality. Don’t be sold.

However, in order to get there you will probably have to overcome some serious hurdles. And for that to happen, you need a reason to get up and take the necessary action. That reason needs to be strong enough to pull you through the tough times that inevitably will come. That reason is your WHY.

History is packed with unbelievable stories of accomplishment. People facing seemingly insurmountable odds who overcame obstacles you wouldn't believe. Individuals with relentless determination who decided to push on in situations where most people would give up.

Why is that so many people throw in the towel when things don't go their way and only a small number of people seem to persevere?

It's not because they are genetically stronger and it's not because they have been dealt a better hand in life. What sets them apart is their WHY. That's what keeps them in the game. Their WHY is so strong that whatever gets in their way, they will find a way to deal with it. They don't have all the answers, but what they do have is an inner conviction that they can and will find the answers.

...And they are crystal clear about what they want.

Nailing down your WHY is one of the most powerful ways to improve your chances of success with your home business. So make sure that you know what your WHY is. Find it and refine it over and over again. Make it so strong that achieving it becomes an absolute must for you and the HOW will absolutely reveal itself to you over time. Trust me.

Take action.

P.S. Don’t forget your homework assignment. Make a list of the things you DON'T want and you will instantly see what you DO want. Your WHY will appear right before your eyes. Don’t take this assignment lightly. I’ve done this many times and it is quite dramatic what your new found clarity will bring you.

Thank you for visiting again. Have a Profitable Day. :D

Friday, April 25, 2008

10 Reasons To Form A Strategic Business Alliance

10 Reasons To Form A Strategic Business Alliance...Here's why We,
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A strategic alliance is when two or more businesses
join together for a set period of time. The businesses,
usually, are not in direct competition, but have similar
products or services that are directed toward the
same target audience. Below are ten reasons to
create a strategic alliance.


1. You could offer your customers a larger variety of
products or services. This will allow you to spend
less time and money developing new products to sell.


2. Your number of sales people will increase because
you're combining with other business. You won't have
spend to time and money hiring new employees.


3. Your marketing and advertising budget will increase.
When you form a strategic alliance with other businesses
you both will share the advertising and marketing costs.


4. You can now offer your existing customers more
back-end and upsell products. This will increase your
sales and profits.


5. Your business will gain a larger number of skilled
people working on the same project. You will gain
the knowledge of the other businesses employees.


6. You will be able to beat your competition by selling
to a larger target audience. You will also increase the
total number of existing customers you can sell your
products and services to.


7. You can exchange endorsements with your alliance
partners. You'll add more credibility to your business
and gain your potential customers trust to buy.


8. You can expand your business more rapidly. You
can develop new products and services faster with
a larger work force.


9. You'll be able to solve your customer's problems
faster with a larger base of customer service people.
You'll also learn new ways to improve your customer
service from your alliance partners.


10. You'll have a larger number of "strategic thinking"
people. This will allow both businesses to come up
with profitable business ideas quicker than before.
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CLICK HERE TO READ MORE ABOUT How To Choose A Home Business - Overlooked Secret and Watch A Video Reveal Secret that No One Has Told You Before(Open in New Window)

Please leave a comment for my improvement in the future, much appreciate it. :)

Wednesday, April 16, 2008

How To Monetize Your Traffic So You Get The Most Out Of It

Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.


We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.


It is common knowledge that without traffic we have no business. Like any business, without any customers you don't get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.


Nobody puts up an E-commerce site that doesn't expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.
Making Money out of your Traffic.


The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.


The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.
Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora抯 Box of possibilities. One of the benefits is monetizing your traffic flow.


So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.


When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.


This scheme is called Pay-per-click? With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Here's Why Paying For Your Traffic Is A Smart Move

Here are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic
Like Neo, traffic is the One? Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn't have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that's in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that's right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that's common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches
The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic
Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.